FRACTIONAL +
FRACTIONAL MARKETING & COMMUNICATIONS
WHAT IS A FRACTIONAL MARKETING OR COMMUNICATIONS EXECUTIVE?
When you hire a fractional Marketing or Communications Executive, your company gets an veteran without the cost of a full-time marketing or communications professional. This can be extremely valuable to companies where having a full-time employee would not make sense.
HOW DOES IT WORK?
A fractional Marketing or Communications Executive can help you accomplish the same things as a traditional Director, but in a way that makes more sense for a company.
WHO NEEDS A FRACTIONAL MARKETING OR COMMUNICATIONS EXECUTIVE?
The primary purpose of hiring a fractional Marketing or Communications Executive is to hire an experienced marketing or communications strategist to elevate a company, renew or redefine the brand, garner attention and exposure or meet growth goals.
WHAT IS THE ADVANTAGE OF A FRACTIONAL MARKETING OR COMMUNICATIONS EXECUTIVE?
A fractional Marketing or Communications Executive is approachable, invested and most importantly in-house. If you have an agency of record, a fractional Marketing or Communications Executive can work with this agency to bring cohesive expertise from your internal side of the business, allowing you to focus more on daily business needs. If you do not have an agency, the fractional Executive can execute the same services but do so for you in-house.
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