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Fractional marketing is outsourcing all of your marketing services or specific needs of your marketing department to part-time experts who act as in-house employees. You receive the benefit of a seasoned marketing veteran at a fraction of the cost.
A fractional Marketing Director is an experienced executive without the cost of a full-time Marketing Director. This can be extremely valuable to companies where having a full-time Marketing Director would not make much sense.
A fractional Marketing Director can help you accomplish the same things a traditional Marketing Director would, but in a way that makes more sense for a company of your size and budgetary needs.
The primary purpose for fractional Marketing Directors are for companies who can’t justify the expense of a full-time Marketing Director or where hiring a full-time Marketing Director doesn’t make sense, but who need an experienced marketing strategist to elevate their company, renew or redefine their brand, launch a new product or meet growth goals.
A fractional Marketing Director is approachable, invested and most importantly in-house. If you have an agency of record, a fractional Marketing Director can work with this agency to bring cohesive expertise from your internal side of the business, allowing you to focus more on daily business needs. If you do not have an agency, the fractional Marketing Director can execute the same services but do so for you in-house.
To learn more, contact us by clicking here. We will connect with you to learn more about your business and offer a plan for marketing solutions.
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