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When you hire a fractional Marketing or Communications Director, your company gets an experienced executive without the cost of a full-time marketing or communications professional. This can be extremely valuable to companies where having a full-time employee would not make sense.

A fractional Marketing or Communications Director can help you accomplish the same things as a traditional Director, but in a way that makes more sense for a company.

The primary purpose of hiring a fractional Marketing or Communications Director is to hire an experienced marketing or communications strategist to elevate a company, renew or redefine the brand, garner attention and exposure or meet growth goals.

A fractional Marketing or Communications Director is approachable, invested and most importantly in-house. If you have an agency of record, a fractional Marketing or Communications Director can work with this agency to bring cohesive expertise from your internal side of the business, allowing you to focus more on daily business needs. If you do not have an agency, the fractional Director can execute the same services but do so for you in-house.